Our Mission, Vision, and Values

Our Mission

by using sports to re-imagine health education in middle schools and mobilizing NCAA athletes as health educators and role models for youth.

Our Vision

Schools everywhere have the support they need to

as core subjects for students.

Our Values

Strengthen Community 

Community is at our core. We value the gifts and experiences of all, and understand there is power in our similarities as well as what makes us different. We push each other to grow, while recognizing there is already incredible talent and strength alive and well within our community. We work to amplify voices and illuminate the brilliance of all. 

Achieve Impact 

We pursue ambitious, meaningful outcomes that lead to a thriving, healthy community for all. We hold ourselves to high standards, make data-informed decisions, and orient to long-term success. 

Encourage Innovation 

Revitalizing the culture of health in our country’s schools demands new ideas. We are innovative in our approach, not simply for the sake of being different, but because it is effective. We value creativity, and encourage all to tackle problems leveraging their unique strengths.

Demonstrate Resilience

We see every challenge as a chance to find creative solutions. When we face hurdles, we deepen our resolve, bounce back, and persist with optimism.

Practice Empathy 

We listen. We learn. We Act. We acknowledge the limitations of our perspectives, and humbly seek different points of view so our work is relevant and supportive. 

Embody Inclusion 

Advancing health equity requires an inclusive and diverse community united around shared values and a common purpose. We are strongest when we recognize the intersectionality of identities involved in and affected by our work, and we strive to leverage the assets we bring to this work based on our identities and life experiences.

Pursue Equity

Every person deserves the opportunity to be healthy and successful. We acknowledge the complex systemic barriers and elements outside of individual choice that impact health. We spark dialogues about the unjust structures that drive health inequity, and acknowledge the collective power that students, families, athletes, teachers, and clinical providers can bring to the table in addressing these injustices.